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Category: Digital marketing

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WHY SEO IS NOT WORKING?

Why SEO is Not Working? - Basic SEO Mistakes.

Are you also frustrated by performing SEO for so long and not getting results?
Don’t worry, you are not alone.

Google updates its SEO rules quarterly or bi-yearly and we all face some downfall in the rankings but we need to stay updated and make sure we are doing some basic mistakes.

There are three basic mistakes that you might be doing in your advanced seo-journey and not getting ranked.


1. Poor Keyword Optimization-

It’s a no surprise that poor keyword optimization lead to SEO not working. All your content should incorporate highly relevant keywords. In fact, a good strategy is to chose keywords first and then curate content around those keywords.

2. Irrelevant Content-

As we all know Content is the king to get results from SEO. When you write a piece of content on your website, users visiting your website must get some kind of information out of it. Make sure your content is fulfilling the need of the user who reached out to you.

3. Technical Issues –

Technical issues can become hurdle in your seo journey. If there is any technical issue that is restricting crawlers to reach out to your website then you are not going to rank anyhow. That technical hurdle can be anything, slow page loading speed or unresponsive design.

And at last SEO needs time, so be patient and make sure you are following all the rules of SEO and your website will be ranked for sure.

Do read our next blog to learn more about some important steps of SEO.

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Heighten your branding with Marketing Gears: Your Trusted Partner in Digital Space

Heighten your branding with Marketing Gears: Your Trusted Partner in Digital Space- MarketingGears

It is crucial to establish a sturdy online presence in the competitive business world. The digital landscape of tech-enabled marketing tools is full of potential to embark on businesses in the competition world. That’s where Marketing Gears a premier website designing and digital marketing company in Chandigarh steps into the internet marketing empire. Since our establishment in the year 2019, we have emerged as a model of brilliance in digital marketing. We have a team of veterans having extensive experience in digital marketing and design. We have evolved in countless major designing projects and have helped businesses to attain rock-hard web presence.

Marketing Gears: Your path to digital success!

We stand in the market more than just as a digital marketing agency in Chandigarh. We are a strategic partner dedicated to propelling businesses towards their primary goal of success. We deploy an extensive array of digital marketing solutions which comprehend the marketing needs of businesses. Thus, we collaborate closely with you to understand your needs to transform your vision into victory. Our dedicated commitment to craft tailored solutions helps you to align with your aspirations. Our team of digital marketing experts works diligently to boost your branding by executing unrivaled techniques and tactics.

Our suite of comprehensive digital marketing services

At Marketing Gears, we pride ourselves on offering a suite of services to cater to your digital branding needs. Our expertise extends to the services such as:

Web Designing

We revolutionize the branding of businesses and lift their success with website design and development. So, being the leading web designing company in Chandigarh, we create an awesome web design for you. By using cutting-edge technology, we sparse the website from conventional designs and functionality. So, a modern design with seamless functionality brings your brand an exceptional web presence. Consult the best web designers and witness the results you have been dreaming of. We can also revamp your existing website to transform it from gloomy to captivating.

Custom Website Development

Marketing Gears possesses in-depth knowledge and acquaintance with developing custom websites. We follow the attentive process of deep analysis to tailor the design to your needs. Thus, our custom web development works through two stages:

A) Strategy and Planning

B) Research and Analysis

We specifically build designs that capture the fair interest of the target audience. It includes the use of graphics, themes, designs, sales funnels, CTAs, etc. Also, we developed the design to work seamlessly on different platforms such as desktops, mobiles, and iPads. It delivers a great user experience to the visitors of your website and makes your brand popular.

Figma to HTML Designing

Marketing Gears web development company in Chandigarh creates innovative designs for your business. We use Figma to HTML designing concepts to deliver you the best digital branding experience. Our Figma design enables you to share and test the design to involve you in the designing process. Thus, by giving feedback about the design, you can be involved in the design process. We use explicit coding and tech tools to convert Figma design into your HTML design to initiate effective online branding.

Local and International SEO

Search Engine Optimization is the best strategy for digital marketing and encompasses important techniques. It works as a brilliant approach to bring your website to higher search engine rankings. At Marketing Gears, we are the top-rated SEO company in Chandigarh employing on-page and off-page techniques. We are specialized in local SEO which boosts your brand visibility in the local searches. By listing your business on Google My Business (GMB) we instigate affirm web presence of your business. We also deploy solutions of international SEO for your website to make it visible to the countries you want to target. Our SEO teams are experts in on-page, off-page, backlinking, and technical SEO. Thus, our white-hat SEO strategies work to achieve:

A) Specific audience targeting

B) Appearance in GMB and local listings

C) Greater ROI

D) Highest conversion on various advertising levels

Social Media Marketing

Marketing Gears is a die-hard believer in social media effectiveness in digital marketing. As an integral element of online branding, it works to drive branding in manifolds. We instigate the process of such marketing using social media platforms to drive organic traffic to your website. We make your brand communicative to your audience so that you can bring more traffic and leads. So, as the top Chandigarh digital marketing company, we develop strategic ad campaigns on different channels. Instagram, Facebook, and Twitter are some popular and highly used social media platforms these days. So, we ensure to deliver high-end marketing space to your brand to realize your goals.

Content Marketing

Content is King and Marketing Gears keeps trying to maintain the dignity of content in its efforts. We render content marketing services by weaving high-quality, informative, and imaginative copies. We create content in the form of articles, blogs, web pages, white papers, and product descriptions that convert. Content is the way to create, share, and publish great content to enhance brand visibility. So, your content marketing company in Chandigarh can manage all of your content marketing needs. Thus, it helps your business to create great brand value by:

A) Drive valuable website traffic

B) Increase lead generation

C) Generating more revenue

Experience the Marketing Gears Advantage

What sets us apart is our solid commitment to quality and compassion. We don’t just deliver solutions but curate healthy relationships with our clients. By partnering with us for digital marketing, you can get access to:

Aptitude

Having years of experience in the digital landscape, we bring favorable branding solutions to the table. Thus we ensure that every marketing strategy is backed by deep knowledge and skill.

Teamwork

We work as a team to understand your needs to craft an effective branding solution. Our services are tailored to align with your specific business goals.

Innovative

Marketing Gears emerge as innovative solutions to digital marketing solutions. We consistently involve ourselves in upgrading as per newer online branding technologies and techniques.

Outcomes

Our proven track record is evident in our result-oriented approach. So, deploying solutions of online branding to your needs, we bring ultimate success to your business endeavor.

Experience the Marketing Gears difference

Being the prominent digital marketing company in Chandigarh, we pride ourselves on working as a guiding light for businesses. Thus by navigating the complicated territory of the digital world, we drive businesses toward new horizons of success. So, here are the reasons how you can experience the marketing difference with us:

Holistic Approach to Success

We consider your success as our success. So, unlike others, we take each project as a challenge to beat with our inventive designing and development skills. Whether it is designing a new website, SEO, or social media, we determine the client’s goal first. Most companies opt for the same digital marketing strategy for all businesses. But we deliver custom digital strategies that help every business grow in the right direction.

Diversity to branding solutions

Marketing Gears possesses the right knowledge and skills to deploy digital marketing strategies for a diverse range of industries. We believe that every business has specific needs to affirm a solid web presence and customer attention. Thus, we have the right platform to deliver cutting-edge technology to help every business. We cater to the needs of retail, wholesale, manufacturing, healthcare, education, cosmetic, e-commerce, etc. businesses. 

No False commitments to clients

The best digital marketing agency in Chandigarh doesn’t rush to get projects to earn fiscal favours. But we work to add value and quality to our brand. So, unlike others, we only make genuine and attainable commitments with our clients. Every SEO and web designing project comes with risks. So, our recommendations are based on best Google practices and white-hat digital marketing techniques. Moreover, we use your money as ours to bring the best return on investment for it.

100% transparency in work

Our core values and commitments come with pure business transparency. So, we always behold the quality and integrity to build trust for long-run business relationships. Our vision is to become the No.1 digital marketing company in Chandigarh. Thus, it is not possible until we are successful in building trust among clients. So, we take our clients in the loop to let them show the progress of their online ad campaigns, results, and improvements.

We don’t fit you in a box

Marketing Gears believes that every business has unique challenges. Thus, we only offer tailored solutions to companies to make the solutions suitable to their needs. Like most companies, we don’t just deliver a common template design to complete the projects. But we initiate different work for a diverse range of solutions. We know it’s time consuming for us but we want to deliver our best to clients for greater business branding.

Your success is our mission @ Marketing Gears

We are on a sole mission and that is the success of our branding strategies. So, reach us and discuss your needs to make planning for your desired project. We listen, understand, plan, create, test, and deliver. So, be ready to take your branding to the next level with us.  

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Why social media marketing is important?

Why social media marketing is important-MarketingGears

The impact of social media in this digital era is evident. Users of social media channels like Instagram, Facebook, and Twitter are expanding extensively. No matter what, if you own a small or medium-sized venture, you can trailblaze this opportunity. It’s an intuitive way to present your products and services digitally to your audience. You can get exposure to social media branding by consulting a professional social media marketing company in Chandigarh. Thus it ensures that you won’t miss the chance to market your brand where it can reach supreme exposure. Experts believe that social media is crucial to your business as a supportive marketing approach.

Reasons why you should opt for social media marketing

Form a personal connection with your audience

Having an online presence on the web is a good thing. However, users want businesses to interact with them to provide more value to their search queries regarding products. Henceforth, you should develop a strategy to make sure your interaction with consumers is real. Thus, social media provides you with a greater way to form a connection with the audience on a personal note. You can update social media posts for your products to tell a story about your endeavor. Thus, it brings you closer to consumers to get your brand to sit in their minds.

Grow under a sustainable budget range

Using social media marketing can give you an edge with the advantage of budget-friendly branding. It’s the least expensive form of social media marketing services in Chandigarh you can opt for. Since you can make a sustainable reach to promote your brand and products online. Especially, if you have recently started a business, it can fit to your low-budget branding needs. You can consistently post relatable content for your audience to make better engagement.

Display product images and videos interestingly

Irrefutably, social media brings an exhilarating gateway for you to display products and services interestingly. Digital marketers escalate your branding by posting images and videos of your products. For instance, you can post tempting pictures of your restaurant’s food menu and dishes on social media. Likewise, you can use it to market dresses and fashion wear online to attract customers. Subsequently, it helps you to stay on top of the minds of users who matter most to you. Doing such practice with consistency contributes to converting potential clients to regular and loyal ones.

Understand consumer behavior to improve

At the initial stage, consumers need awareness of your brand and what it offers. Once, they know you, it is important to track how they respond to your marketing. Thus, you need a social media influencer to meet this requirement. Social media marketing in Chandigarh helps you to assess information about consumer behavior. Thus, you can get insights through likes, dislikes, comments, etc. to understand if the branding goes well. Depending on the results, you can form a better marketing strategy with the help of experts. They can design content to create effective branding to appeal to the right customers for your business.

Harness the advantage of your website

If you own a business website, you can empower it with social media marketing. It can prove helpful for your website to attract traffic to generate leads and sales. You can generate engagement around your brand to propel your website competently. You can post Instagram feeds on your website and link them with your business Facebook profile. Thus, social media accounts can drive traffic for the website to position your brand authority. Also, know the impact of having a good website design on your business in the next blog post.

Build solid relationships with your audience

A solid relationship is the foundation for managing your business successfully. Therefore, you should utilize the channel of social media to establish customer support for your audience. By engaging them through social media interactions, you can develop strong relationships. They don’t only know about your products and services but know you as a brand on a more profound level. Also, the social media marketing experts in Chandigarh can design appealing content for you. Thus, posting it regularly definitely brings sturdy awareness of your brand. Thus, you can make your brand a leader in the niche industry.

To sum up

In the digital space of business, social media is a powerful platform to promote branding. It can bring the fullest benefit to your business when deployed with precise techniques. Thus, influential and tempting digital content is all you need to attain success. So, Marketing Gears is your trusted digital marketing company in Chandigarh having in-depth acquaintance using social media channels. We implement a consistent and deliberative approach to social media branding. So, book a strategy call with us to intensify your brand in a competitive business environment.

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Why do I need digital marketing?

Why do I need Digital Marketing- MarketingGears

Where do you begin if you want to establish subtle online branding for your business? Irrefutably, digital marketing is the only way out of a modern online marketing approach. Digital and mobile channels are vital today for strong branding and acquiring customers. But, if you don’t have a plan for the digital transformation of your business, you may lag behind others. Subsequently, you need to consult a digital marketing company in Chandigarh to take charge of the same. But before you start forming a strategy, you should know why your business needs digital marketing. So, let’s delve deeper into this to get gainful insights about online branding power.

Opt for a modern business model

Do you know that modern-day consumers are switching towards digital business experience? More than 55% of online research is transmitted by consumers prior to buying products. Google is the top-most search engine, to begin with initial search results for a varied range of products. So, until you are not in the online search engines, you can miss potential customers. So, you need to opt for a contemporary business model to stay competitive. Thus, using the best digital marketing services in Chandigarh can build your brand recognition on the web.

Build brand authority

It is no secret that using online branding techniques is highly useful for establishing brand authority. The reason is that you can expand your reach to millions of customers. Even it helps your brand to surpass the geographical limits to reach international customers. With popular digital marketing techniques like web designing, SEO, and blogging, you can get huge online exposure. Thus, having a sound place on the web, your brand can become an authority. Consequently, it helps in the manifold growth of your business by fetching quality customers for your specific niche products.

Engage with a large audience

Digital marketing company in Chandigarh helps you to engage with a larger audience. Thus, it helps you to get considerable exposure online to engage with your specific audience. Platforms such as social media can provide you with a powerful reach to engage with the audience. It allows you to show relevant information to your customers using social media. Thus, it helps you to foster strong relations with your customers. Consequently, you can get valuable outcomes in the form of customer loyalty. In the next post, know why social media marketing is important for your business. Why it is an important form of online branding and how it work?

Affordable and attractive

Both large and small companies are conscious about spending their budgets on online branding. One of the best advantages that you can gain from digital marketing is its affordability. As compared to traditional marketing tactics like TV ads, print media, and radio, it is less expensive. Not only it is affordable but also provides attractive ROI for businesses. Techniques like content marketing are 3 times less costly than conventional marketing. Additionally, an informative blog is 10 times more likely to bring positive ROI. Thus, overall digital marketing services in Chandigarh can get and save you more money.

Monitor your progress

By opting the way of digital marketing you can become a modern marketer who can track the success of branding campaigns. It helps you to see what is working and if it is bringing desired ROI. Also, it helps you to identify areas to create more successful campaigns. Unlike traditional branding, you can measure the results of branding precisely to change and improve the strategy. You don’t have to depend on guesswork for tracking and monitoring the results. Digital marketing offers ample information and data about your campaign performance in real time. There are various analytics tools that help you to know the results and performance of campaigns. Thus, instead of spending money on ineffective marketing tactics, you can resonate with what suits best to your audience.

Stay competitive in business

You should opt for Chandigarh digital marketing services because your competitors are doing it. Chances are that many have reached ample quality leads. So, your business is diverting to your competition which might not be good for the health of your business. So, in order to remain in the game, you should beat the competition. Thus, digital marketing tactics and strategies are available to help you hit the mark with strong planning. You can get help from experts to pave your path towards huge business success.

To sum up

Are you ready to see the difference that digital marketing can make for your business? If yes, consult with Marketing Gears, a leading digital marketing company in Chandigarh. The expert team of digital marketers would love to empower your business with strong tactics. Thus, make an online consultation and reach the experts personally to discuss your needs.

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How to promote immigration business?

How to promote immigration business-MarketingGears

In this digital nomad world, validating an online presence has become crucial for businesses. Immigration agencies and consultancies are firms that are searched online by folks who want to study abroad and migrate to overseas countries. These agencies provide services for immigration to the UK, Australia, Europe, Canada, etc. Though, the number of immigration consultants in Chandigarh are mounting rapidly due to the higher interest of people in migration services. Hence, there is no wonder to state that this niche market has aggravated hostile competition. So, affirming an authentic online presence is vital to stand out in the market. You can get help from an expert digital marketing company Chandigarh to promote your immigration services online. Here in this post, you will get insight into various techniques of digital marketing which can be used to bring fortune to your business.

Website Designing

Having a functional website means a lot to immigration agencies. It would be the online face for your company, services, and contact. But if you don’t have one, how could the intended clients contact you? In this digital era, people often prefer to search every business online before buying any products and services. So, you must have an official website that is designed professionally with themes, colors, and buttons. It must have an eye-catching and simple-to-use design and must have navigational features. The website must have call-to-action tabs so that visitors can take action to consult you. That’s how the fundamental process of online marketing works for immigration businesses.

Content marketing

Your immigration business tends to grow successfully when more and more people know it. So, for this, content marketing is an essential tool to strengthen your brand image and make your services well-recognized. By engaging professionals, you can build quality content for your company, products and services, success stories, and more. This helps you to earn faith among your niche audience. So, your content must be:

Engaging to captivate more and more audience

Valuable and consistent providing information about visa services

Must be written to solve the problems of your prospective clients

People will prefer to read the content regarding your immigration services. It gives them more insight into what purpose you are serving and how you can help people with their overseas migration queries.

SEO for immigration business

SEO or Search Engine Optimization is a useful online marketing function to involve in the process of ranking your website. No doubt, your website works to stimulate brand recognition for your business. But, until you put efforts to rank it on the search engines, it won’t meet the whole purpose. Professional digital marketers will perform various SEO strategies to improve the search engine ranking of your business. They will create content by using keywords to fetch organic traffic to your website. They will analyze the traffic of your website, and use backlinks for more traffic to bring your website online with more visibility and clarity. With a professional SEO approach, users can find your website at the first ranking of search engine result pages.

Creating social media presence

The numbers of social media users are in millions now and they are rising day-by-day. So, you can imagine how could you make an influential impact on your audience by making your brand viral using social media platforms. If you already have a social media account for your immigration agency, you need to be more informed about it. First, you need to know about the audience you are working for before using social media as an advertising tool. For effective use of this platform, getting professional help is the key to success. The experts can invest the right time and effort to turn your social media marketing efforts to yield more customers and revenue. Social media is the best platform for businesses that deal with customers directly. So, using channels like Instagram, Facebook ads, Twitter, etc. you can build a communication connection with your audience.

Posting video content on the website

Immigration businesses rely mostly on the success affirmation regarding study abroad and migration cases. So, until or unless you share your success stories in the form of videos, it won’t create a moment for your achievements. Therefore, professional digital marketers will upload video content for your immigration agency on the website. This enables the visitors to see the success rate of your immigration services. Thus, by viewing the video content, they can make a well-informed decision. Also, research has shown that video content can increase greater chances of buying your products and services.

Using local Google maps

It is essential that your business must have recognition among the audience within the specific geographical limits. Therefore, using local Google my business listing is imperative to make your business promoted online. Local Google listing is another important tool to spread brand awareness among your audience. Also, Google My Business listing can be optimized to rank your business among the top Google map searches. This will help the people of your local area to find an immigration agency for obtaining the required services.

Mobile optimization for your website

Most people use their mobile devices while looking for the services they want. So, when it comes to immigration services, the users must be able to explore your website through their mobile devices. As per experts, half of the internet traffic comes from smartphones. But if your website is not optimized for mobile phones, it would lose huge traffic of visitors. Hence, you won’t be able to get leads for your immigration business and won’t be able to convert them too. So, the experts will make your website responsive to become operative on various devices and screens.

To sum up

Digital marketing is undoubtedly a prominent tool for immigration businesses. So, you should consult with Marketing Gears experts to make your brand viral online. These digital marketers are helping businesses to attain success in the cut-throat business competition. Check impressive marketing ideas for restaurants in the next blog post.    

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Marketing ideas for restaurants

Marketing ideas for restaurants- MarketingGears

There is no wonder to say that food restaurants are an integral part of the growing hospitality industry. These are the places that serve people with incredible dishes to eat and drink. Although, these places are well-known to food aficionados who prefer to dine out often. But it is still important for restaurant owners to leverage the advantage of online marketing platforms to make their brands stand out in the competition. So, being the proud owner of a retail food chain or solo eatery, you should get your business at the forefront using a solid digital marketing approach. In addition to social media, email, and word-of-mouth marketing, you should also think about the SEO of your business. Here in this post, you will seek a few growth-driven marketing ideas for restaurants.

Optimizing local SEO

This idea could be worth a solution for your business as it works with NAP optimization. NAP stands for name, address, and phone number which is an integral segment of local SEO. Imagine you are good at what you served, but if a foodie finds it difficult where you are situated, it won’t serve the purpose. So, local SEO with Google My Business is necessary to make your location clear to the people. They can search your eatery within a specific region to reach for tasting their favourite food. You can get help from a professional SEO company in Chandigarh to optimize local searches for your restaurant. Experts can initiate SEO tools to make your business viral online. Thus, when the customers type to find “local restaurants near me”, your business will bounce on their search pages. In the next post, read about the best SEO tools to be implemented for effective online marketing.

Engage with your audience

Keeping engaging with your audience is the key to sustaining in this competitive era. Regardless of the taste, quality, and ambience of your restaurant, you need to interact with your audience to bring business. People really become choosy when it comes to eating food. So, they could start exploring new food-eating options when you don’t engage with them telling them about new offers, food varieties, and prices. The best way to stay engaged with them is through social media marketing. So, you can post images and videos of your food items on social media channels and invite followers to leave reviews and comments. This will enable new visitors to check vital information about your food online. Thus, with exciting offers and good reviews, you can entice new customers to visit your eatery.

Responsive restaurant website

It is an irrefutable fact that a functional website can bring more professionalism to your branding. In this digital nomad world, people often recognize businesses that have maintained their official web pages. So, as an owner of a restaurant, you must have one to provide your potent customers with desired information and facilities. They can visit your website to check the online food menu sorted with special dining facilities, food categories, beverages, and desserts. Also, they can book an order online to get doorstep food delivery if they do. The website can also help them in reserving a table for the fine dining experience. With the tech support of professional designers, you can build a responsive website that can run seamlessly on various platforms such as desktops, tabs, and mobiles.

Posting food images

This is one of the influential ways to catch the attention of your social media followers. You can click appetizing photos of your food and post them on Facebook and Instagram. It is good to post images for some of your signature meals, beverages, and appetizers. These pictures can also be posted on the website of your restaurant. So, when people visit the website, they can take a look at what you are serving. Using this technique can optimize the social media marketing of your business to fascinate more food lovers.

Prefer E-mail marketing

If you are not living in the world of antiquity, you must know the influential power of email marketing. This is a low-cost marketing form and can derive effective outcomes for your business. You can send emails to your existing and new customers regarding food services, campaigns, and drives. This form of marketing will not only keep your customers up-to-date with current promotions but also act as a great branding strategy. Email marketing specialists can craft appealing content for your customers. They can also give a personal touch to the matter of email marketing campaigns. Also, you can use this strategy to nurture leads for your restaurant and boost sales.

Run loyalty programs

It is always better to give weightage to your existing clients by running loyalty programs. Customers tend to visit your place again and again when you keep them enticed with new offers on food orders. Suppose you can give offers like buy one get one free. You can also run campaigns such as discount coupons to be issued for specific food orders. Also, you can give special offers on the food menu with advance booking for the table. All these campaigns can do wonders for your restaurant business.

Content marketing for the restaurant

Content marketing is a powerful tool to optimize SEO for the website of your restaurant business. This strategy can keep your customers engaged with the latest updates, newsletters, and food blogs. Engage with experts to craft compelling and informative content for your restaurant’s website. By using this strategy, you can fetch the interest of customers to visit your website. Thus, the aim of content marketing is centred on bringing new customers into your eatery and earning more revenue. You can write food blogs, and articles, and provide information to visitors regarding specific food recipes you are following.

To summing up

Executing the above techniques for a successful food endeavour will definitely bring positive returns. You can consult with Marketing Gears to promote your restaurant with effective digital branding. We are a team of expert designers, SEO, graphic, and content creators. You can get the best-in-class service for result-oriented restaurant marketing. 

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