#Latest Google algorithm updates for SEO 2023 and how to implement them!

Latest Google algorithm updates for SEO and how to implement them!

Google as a major search engine uses several algorithms to find and rank web pages on the internet. The whole SEO ranking system comprises several factors quality, relevance, and page usability. However, in 2023, Google revised its criteria for search engine optimization which has a direct influence on website ranking. The giant search engine has recently updated a new SEO algorithm with the removal of factors such as:-

Website responsiveness

Page loading speed

Site Security

Page experience


Thus, it is clear that previous SEO techniques won’t work today. The recent updates by Google clarify that updated SEO strategies need to be consistently evolved into the ranking process.

What’s the core update for SEO now?

The SEO algorithm is not new to Google. So, it regularly updates changes to enhance the overall experience with content and site ranking. The changes made by Google are aimed at delivering relevant and high-quality search results. One of the major aptness’s in this context is the page experience system. Therefore, the ranking of webpages based on page loading, mobile-friendliness, and secure site system is not in the game now. These ranking priorities have been removed from the retired section of the page. So, for the time now, the ranking system of pages depends on:


Retired systems


Panda system

Penguin system

Google has clarified on these changes made that they are meant for making the search results more relevant for the users. A better understanding of people’s search queries with content updates can enable viewers to get more original results. Also, the search engine has been acclaimed to deliver content that is written by people for people. The page experience system is not a separate SEO algorithm but only a concept of overall ranking criteria. So, take a look below at the new priorities for SEO ranking that needs to be followed by SEO practitioners.

SEO ranking: What to do now?

It is needless to cite that changes in SEO algorithm and page ranking require more actions. It is inevitable to see the everlasting impact of new SEO policies on page ranking. So, marketers need to be more careful and must follow the action plan stated below.

Monitoring the site metrics carefully

Site metrics are vital measurements to notice the performance of the websites for making necessary improvements. For SEO experts, it is vital to keep an eye on the performance of site metrics. It is important to notice changes precisely in page visitors, time spent on pages, keywords positioning, and sessions. These numbers must be closely monitored to see the impact of SEO ranking.

Performing website and content audit

A website audit is the process of cataloging and evaluating content on the website and its performance. An ongoing digital marketing strategy can be used to optimize the maximum benefit of search engine optimization. The best way to conduct an audit is to evaluate the content of competitors. The opponent content which is ranking higher than yours gives first-hand insight on a particular topic to improve ranking.

Valuable content

The way to successful Google SEO comes from valuable content updating. It should be measured on the basis of E-A-T parameters which are expertise, authority, and trustworthiness. It plays a considerable role in how the content helps in ranking the pages with stability for years.

Focus on technical aspects

It is always good to optimize technical SEO by focusing on various aspects. The essential site’s technical aspects are website speed, proper indexing, and accessibility of various modes of operation. These aspects need to be monitored to update content which is tailored to your niche audience’s needs.

How to get your site optimized with new SEO parameters?

As you know that SEO is a never-ending process to get your website at the top of search engine ranking. So, it is vital to get it done by the best digital marketing agency Chandigarh to attain desired outcomes. SEO experts can understand various aspects of your website’s current positioning in Google. Thus, on the basis of requirements, they can make improvements to meet the goals. The SEO specialists will keep in mind the latest SEO algorithms and ranking parameters to help your pages for ranking high in search engine results. It is crucial to accept the changes and to update SEO strategies accordingly to stay in play.

To sum up

For all of your website ranking and online branding, Marketing Gears is the name you can trust on. We are a prominent digital marketing agency that has maintained ethics and quality standards. We are SEO specialists laced with in-depth knowledge about regularly changing Google algorithms. Thus, from content creation to optimization, our services are based on the latest SEO strategies. We bring fruitful results to your website ranking and make you stand out in the competition. 

All you need to know about Modern SEO specialist.


There seem to be three letters you really have to know if you want to work in the digital marketing sector, i.e., SEO.

What is Search Engine Optimization? 

Search Engine Optimization (SEO) is the process by which common search engines such as Google assess where a website should appear in their search results. Since anything further than the first page receives almost no traffic, SEO is a never-ending, complex battle with enormous rewards for the victor.

What is the role of a Modern SEO specialist?

A Seo expert is responsible for making adjustments to a webpage to make it more attractive to Google and its ever-changing algorithm is proposed.

The main purpose of a modern SEO specialist is to enhance the flow of visitors to a website by raising its overall Google position, rendering it more apparent to customers looking for similar goods or services.

The desired number one position on one of Google’s search engine results pages is the real reward for an SEO practitioner. While the aims of an SEO specialist have remained the same over the last ten years, the real role has changed tremendously. SEO experts today demand an entirely unique set of skills than they did in the past.

It is because Google’s search strategy is continuously evolving. This crucial algorithm is what affects how web pages are displayed. Also because the algorithm is always upgrading and modifying what it searches for, it is the SEO specialist’s responsibility to stay current with the industry and know what is happening and when.

The majority of the important changes that have taken place over the last several years have to do with quality. Google now values quality material more than ever. Google has somehow emphasized what it wants, but it has also defined precisely something it does not want.

What is the role of a modern SEO specialist?

For instance, the capacity to make judgments and resolve issues should be part of an SEO specialist’s job title. When Google makes substantial adjustments, the SEO specialist must not only know what to do but also have the courage to do anything without the assistance of others.

What is the salary of a modern SEO specialist?

There are several different opinions on how much an SEO specialist earns. It all comes down to how much work the particular professional will be undertaking. Some businesses want to distribute the SEO truly needed among a number of different staff. Others want to have a single point of contact for all of their marketing needs.

According to Payscale.com, a Seo expert earns an average of $45,216 per year. Starting pay at various SEO firms, on the other hand, range from $50,300 to $59,100.


SEO isn’t going away anytime soon. It is not a trend, but instead the advertising company’s progressive potential. As an industry that is in demand and constantly growing, pursuing a career as an SEO specialist is a wise option for your long-term work career.

Why Is My Website Not Ranking? How Can I fix it?

There could be various reasons as to why your website is not ranking. We’ve summarized the most possible reasons below together with what you can do to solve each of them. Keep reading to find out more.

1. There Is No Social Media Activity

If you have a website but don’t use social media, your search engine results could suffer. Another clue that your website isn’t as trustworthy as your competitors is a lack of social media activity. Social media activity, like backlinks, contributes to your total trust factor. To summarize, the more social you are, the better.

2. Missing Keywords

Google is intelligent, but it doesn’t know what your firm is about unless you tell it. The first step in ensuring that your site ranks well is to use the keywords that people are searching for throughout the titles and content of your site.

To correct this, you must first identify the appropriate keywords and then employ them effectively. Using SEO tools is one way to find keywords that are relevant to your business. Google Search Console can also help you figure out how people find your website.

Make sure you link your keywords to the proper pages on your website once you’ve created your keyword list. To aid your SEO efforts, include them in your metadata, header tags, and throughout your web content.

3. Duplicated Content 

While having no material is a problem, having the incorrect content is even more dangerous. It’s possible that it’s the reason for your website’s poor Google rankings. 

Keyword stuffing is the practice of including too many keywords in page text, and Google actively penalizes sites that do so. Furthermore, copying content from another website even with their permission may result in a duplicate content penalty, which could cause your site to be punished in search results.

4. Your Website Is Still Relatively New

If your site or page is brand new, it can just be a matter of relaxing and returning in a few minutes. Getting your material scanned, indexed, and rated involves a lot of moving pieces. Google’s discovery process might take days, weeks, or even months to complete.

Google will find your website eventually, although it may take a few weeks. Not only that, but if something goes wrong with your website, you won’t hear about it for weeks.

The best thing you can do to address this is to register your website with Google Search Console and submit your sitemap to them.

This will inform Google about the pages you wish to appear in their search results, which will expedite the process. It will also inform you if your website contains any technical flaws.

5. Your Website Is Fantastic, However, There Is Far Too Much Competition

The majority of the time, a page’s failure to rank is due to excessive competition. If you optimize your content for competitive keywords and key phrases, you’ll almost certainly not rank for those terms.

To fix this, long-tail keyword strategies are recommended if you want to rank for highly competitive terms. Before going after competitive keywords, write content that focuses on long-tail keywords and phrases. You will be able to rank for more competitive terms once these long-tail articles start ranking. Such an approach will necessitate long-term effort, but it will be worthwhile in the end.

6. Your Website Isn’t Mobile-Friendly

If you’re wondering why your brand-new website isn’t ranking, this isn’t likely to be the problem. For older sites, though, this can be the main reason. A mobile-friendly site will have a layout and functionality that are simple to use on a phone or tablet.

Unfortunately, an old site that isn’t mobile-friendly will be heavily punished and will have a difficult time appearing in any search. If your website isn’t mobile-friendly, you’ll need to redesign it.

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