There could be various reasons as to why your website is not ranking. We’ve summarized the most possible reasons below together with what you can do to solve each of them. Keep reading to find out more.
1. There Is No Social Media Activity
If you have a website but don’t use social media, your search engine results could suffer. Another clue that your website isn’t as trustworthy as your competitors is a lack of social media activity. Social media activity, like backlinks, contributes to your total trust factor. To summarize, the more social you are, the better.
2. Missing Keywords
Google is intelligent, but it doesn’t know what your firm is about unless you tell it. The first step in ensuring that your site ranks well is to use the keywords that people are searching for throughout the titles and content of your site.
To correct this, you must first identify the appropriate keywords and then employ them effectively. Using SEO tools is one way to find keywords that are relevant to your business. Google Search Console can also help you figure out how people find your website.
Make sure you link your keywords to the proper pages on your website once you’ve created your keyword list. To aid your SEO efforts, include them in your metadata, header tags, and throughout your web content.
3. Duplicated Content
While having no material is a problem, having the incorrect content is even more dangerous. It’s possible that it’s the reason for your website’s poor Google rankings.
Keyword stuffing is the practice of including too many keywords in page text, and Google actively penalizes sites that do so. Furthermore, copying content from another website even with their permission may result in a duplicate content penalty, which could cause your site to be punished in search results.
4. Your Website Is Still Relatively New
If your site or page is brand new, it can just be a matter of relaxing and returning in a few minutes. Getting your material scanned, indexed, and rated involves a lot of moving pieces. Google’s discovery process might take days, weeks, or even months to complete.
Google will find your website eventually, although it may take a few weeks. Not only that, but if something goes wrong with your website, you won’t hear about it for weeks.
The best thing you can do to address this is to register your website with Google Search Console and submit your sitemap to them.
This will inform Google about the pages you wish to appear in their search results, which will expedite the process. It will also inform you if your website contains any technical flaws.
5. Your Website Is Fantastic, However, There Is Far Too Much Competition
The majority of the time, a page’s failure to rank is due to excessive competition. If you optimize your content for competitive keywords and key phrases, you’ll almost certainly not rank for those terms.
To fix this, long-tail keyword strategies are recommended if you want to rank for highly competitive terms. Before going after competitive keywords, write content that focuses on long-tail keywords and phrases. You will be able to rank for more competitive terms once these long-tail articles start ranking. Such an approach will necessitate long-term effort, but it will be worthwhile in the end.
6. Your Website Isn’t Mobile-Friendly
If you’re wondering why your brand-new website isn’t ranking, this isn’t likely to be the problem. For older sites, though, this can be the main reason. A mobile-friendly site will have a layout and functionality that are simple to use on a phone or tablet.
Unfortunately, an old site that isn’t mobile-friendly will be heavily punished and will have a difficult time appearing in any search. If your website isn’t mobile-friendly, you’ll need to redesign it.