Why Is My Website Not Ranking? How Can I fix it?

There could be various reasons as to why your website is not ranking. We’ve summarized the most possible reasons below together with what you can do to solve each of them. Keep reading to find out more.

1. There Is No Social Media Activity

If you have a website but don’t use social media, your search engine results could suffer. Another clue that your website isn’t as trustworthy as your competitors is a lack of social media activity. Social media activity, like backlinks, contributes to your total trust factor. To summarize, the more social you are, the better.

2. Missing Keywords

Google is intelligent, but it doesn’t know what your firm is about unless you tell it. The first step in ensuring that your site ranks well is to use the keywords that people are searching for throughout the titles and content of your site.

To correct this, you must first identify the appropriate keywords and then employ them effectively. Using SEO tools is one way to find keywords that are relevant to your business. Google Search Console can also help you figure out how people find your website.

Make sure you link your keywords to the proper pages on your website once you’ve created your keyword list. To aid your SEO efforts, include them in your metadata, header tags, and throughout your web content.

3. Duplicated Content 

While having no material is a problem, having the incorrect content is even more dangerous. It’s possible that it’s the reason for your website’s poor Google rankings. 

Keyword stuffing is the practice of including too many keywords in page text, and Google actively penalizes sites that do so. Furthermore, copying content from another website even with their permission may result in a duplicate content penalty, which could cause your site to be punished in search results.

4. Your Website Is Still Relatively New

If your site or page is brand new, it can just be a matter of relaxing and returning in a few minutes. Getting your material scanned, indexed, and rated involves a lot of moving pieces. Google’s discovery process might take days, weeks, or even months to complete.

Google will find your website eventually, although it may take a few weeks. Not only that, but if something goes wrong with your website, you won’t hear about it for weeks.

The best thing you can do to address this is to register your website with Google Search Console and submit your sitemap to them.

This will inform Google about the pages you wish to appear in their search results, which will expedite the process. It will also inform you if your website contains any technical flaws.

5. Your Website Is Fantastic, However, There Is Far Too Much Competition

The majority of the time, a page’s failure to rank is due to excessive competition. If you optimize your content for competitive keywords and key phrases, you’ll almost certainly not rank for those terms.

To fix this, long-tail keyword strategies are recommended if you want to rank for highly competitive terms. Before going after competitive keywords, write content that focuses on long-tail keywords and phrases. You will be able to rank for more competitive terms once these long-tail articles start ranking. Such an approach will necessitate long-term effort, but it will be worthwhile in the end.

6. Your Website Isn’t Mobile-Friendly

If you’re wondering why your brand-new website isn’t ranking, this isn’t likely to be the problem. For older sites, though, this can be the main reason. A mobile-friendly site will have a layout and functionality that are simple to use on a phone or tablet.

Unfortunately, an old site that isn’t mobile-friendly will be heavily punished and will have a difficult time appearing in any search. If your website isn’t mobile-friendly, you’ll need to redesign it.

What Are The Local SEO Strategies?

It’s all about efficient communication when it comes to expanding a business and attracting traffic. While conventional SEO can help, local SEO can be even more beneficial, especially for small firms. Making sure that potential clients can locate your services should be a top priority for every organization. Read on for a complete guide on SEO strategies.

1. Create a Google My Business Account To Better Optimize Your Google Listing

This is the most effective method for improving your Google Maps rating and exposure in Google Search local results. To gain access to your Business Profile and make these changes, you’ll need a Google My Business account.

Once you’ve completed the procedures on your Google My Business account dashboard, all of the necessary data will be posted to your Business Profile, which will appear in Google Search local results, the Google Search Knowledge Panel, and Google Maps.

Create A Social Media Profile

On social media, you’ll find a wide range of chances. There are numerous venues on which you can build your online presence. The first step is to select platforms and coordinate a multichannel strategy to ensure that your message is consistent across all channels.

3. Use A Site Audit To Keep Track Of Your Website’s Health

Broken pages, missing title tags, and muddled internal connections can all have a big negative impact on your rankings. Run the Site Audit Tool to get a list of the most common problems and issues that need to be addressed.

Remember to modify the settings and crawl the mobile version of your site to check your mobile stats.

4. Get Positive Reviews From Satisfied Customers Regularly

Getting your clients to leave positive reviews for your business not only improves your Google My Business ranking but also encourages additional local customers to shop with you.

Here are some suggestions for getting customers to write reviews:

•After a sale is completed, request a review in person.

• Send a post-purchase email or text message to customers asking them to leave a review.

• Respond professionally to existing reviews, thanking reviewers, and resolving problems in negative reviews.

4. Engage With Your Customers On The Internet

It’s not easy to manage your brand messaging across many media, especially for small firms. After you’ve created a profile on the social media platforms of your choosing, you’ll want to keep it updated regularly.

Ask your followers for questions and feedback, and hold competitions and giveaways as part of your posting schedule to encourage them to participate with your page.

Keep in mind that the platform may change. Your brand’s values are inextricably linked.

All other platforms your business utilizes like your website must be consistent with your social media communication. So plan and schedule your posts in advance.

6. Make Voice Search A Priority

It’s critical to optimize for how people ask queries while speaking into devices, rather than how they type out their searches, in local SEO.

When it comes to voice searches, your clients utilize more long-tail keywords than they do with ordinary searches. As a result, you’ll need to adjust your content’s SEO to match the more conversational tone of someone speaking.

When optimizing for voice, it’s also important to consider user intent, because these searches are typically conducted when the user needs specific information.

7. Concentrate On Localized Keywords

Use keywords that are relevant to local buyers. To get an indication of the most common search phrases in a certain area, you can use Google’s Keyword Planner to filter keyword searches by geography.

This enables you to construct a list of relevant keywords for your location. Once you have them, include them in your meta text, copy, and URLs. Include regional landmarks and hotspots in your articles as well.

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