Technology Archives - Marketing Gears

December 13, 2023December 13, 2023

Heighten your branding with Marketing Gears: Your Trusted Partner in Digital Space

It is crucial to establish a sturdy online presence in the competitive business world. The digital landscape of tech-enabled marketing tools is full of potential to embark on businesses in the competition world. That’s where Marketing Gears a premier website designing and digital marketing company in Chandigarh steps into the internet marketing empire. Since our establishment in the year 2019, we have emerged as a model of brilliance in digital marketing. We have a team of veterans having extensive experience in digital marketing and design. We have evolved in countless major designing projects and have helped businesses to attain rock-hard web presence.

Marketing Gears: Your path to digital success!

We stand in the market more than just as a digital marketing agency in Chandigarh. We are a strategic partner dedicated to propelling businesses towards their primary goal of success. We deploy an extensive array of digital marketing solutions which comprehend the marketing needs of businesses. Thus, we collaborate closely with you to understand your needs to transform your vision into victory. Our dedicated commitment to craft tailored solutions helps you to align with your aspirations. Our team of digital marketing experts works diligently to boost your branding by executing unrivaled techniques and tactics.

Our suite of comprehensive digital marketing services

At Marketing Gears, we pride ourselves on offering a suite of services to cater to your digital branding needs. Our expertise extends to the services such as:

Web Designing

We revolutionize the branding of businesses and lift their success with website design and development. So, being the leading web designing company in Chandigarh, we create an awesome web design for you. By using cutting-edge technology, we sparse the website from conventional designs and functionality. So, a modern design with seamless functionality brings your brand an exceptional web presence. Consult the best web designers and witness the results you have been dreaming of. We can also revamp your existing website to transform it from gloomy to captivating.

Custom Website Development

Marketing Gears possesses in-depth knowledge and acquaintance with developing custom websites. We follow the attentive process of deep analysis to tailor the design to your needs. Thus, our custom web development works through two stages:

A) Strategy and Planning

B) Research and Analysis

We specifically build designs that capture the fair interest of the target audience. It includes the use of graphics, themes, designs, sales funnels, CTAs, etc. Also, we developed the design to work seamlessly on different platforms such as desktops, mobiles, and iPads. It delivers a great user experience to the visitors of your website and makes your brand popular.

Figma to HTML Designing

Marketing Gears web development company in Chandigarh creates innovative designs for your business. We use Figma to HTML designing concepts to deliver you the best digital branding experience. Our Figma design enables you to share and test the design to involve you in the designing process. Thus, by giving feedback about the design, you can be involved in the design process. We use explicit coding and tech tools to convert Figma design into your HTML design to initiate effective online branding.

Local and International SEO

Search Engine Optimization is the best strategy for digital marketing and encompasses important techniques. It works as a brilliant approach to bring your website to higher search engine rankings. At Marketing Gears, we are the top-rated SEO company in Chandigarh employing on-page and off-page techniques. We are specialized in local SEO which boosts your brand visibility in the local searches. By listing your business on Google My Business (GMB) we instigate affirm web presence of your business. We also deploy solutions of international SEO for your website to make it visible to the countries you want to target. Our SEO teams are experts in on-page, off-page, backlinking, and technical SEO. Thus, our white-hat SEO strategies work to achieve:

A) Specific audience targeting

B) Appearance in GMB and local listings

C) Greater ROI

D) Highest conversion on various advertising levels

Social Media Marketing

Marketing Gears is a die-hard believer in social media effectiveness in digital marketing. As an integral element of online branding, it works to drive branding in manifolds. We instigate the process of such marketing using social media platforms to drive organic traffic to your website. We make your brand communicative to your audience so that you can bring more traffic and leads. So, as the top Chandigarh digital marketing company, we develop strategic ad campaigns on different channels. Instagram, Facebook, and Twitter are some popular and highly used social media platforms these days. So, we ensure to deliver high-end marketing space to your brand to realize your goals.

Content Marketing

Content is King and Marketing Gears keeps trying to maintain the dignity of content in its efforts. We render content marketing services by weaving high-quality, informative, and imaginative copies. We create content in the form of articles, blogs, web pages, white papers, and product descriptions that convert. Content is the way to create, share, and publish great content to enhance brand visibility. So, your content marketing company in Chandigarh can manage all of your content marketing needs. Thus, it helps your business to create great brand value by:

A) Drive valuable website traffic

B) Increase lead generation

C) Generating more revenue

Experience the Marketing Gears Advantage

What sets us apart is our solid commitment to quality and compassion. We don’t just deliver solutions but curate healthy relationships with our clients. By partnering with us for digital marketing, you can get access to:

Aptitude

Having years of experience in the digital landscape, we bring favorable branding solutions to the table. Thus we ensure that every marketing strategy is backed by deep knowledge and skill.

Teamwork

We work as a team to understand your needs to craft an effective branding solution. Our services are tailored to align with your specific business goals.

Innovative

Marketing Gears emerge as innovative solutions to digital marketing solutions. We consistently involve ourselves in upgrading as per newer online branding technologies and techniques.

Outcomes

Our proven track record is evident in our result-oriented approach. So, deploying solutions of online branding to your needs, we bring ultimate success to your business endeavor.

Experience the Marketing Gears difference

Being the prominent digital marketing company in Chandigarh, we pride ourselves on working as a guiding light for businesses. Thus by navigating the complicated territory of the digital world, we drive businesses toward new horizons of success. So, here are the reasons how you can experience the marketing difference with us:

Holistic Approach to Success

We consider your success as our success. So, unlike others, we take each project as a challenge to beat with our inventive designing and development skills. Whether it is designing a new website, SEO, or social media, we determine the client’s goal first. Most companies opt for the same digital marketing strategy for all businesses. But we deliver custom digital strategies that help every business grow in the right direction.

Diversity to branding solutions

Marketing Gears possesses the right knowledge and skills to deploy digital marketing strategies for a diverse range of industries. We believe that every business has specific needs to affirm a solid web presence and customer attention. Thus, we have the right platform to deliver cutting-edge technology to help every business. We cater to the needs of retail, wholesale, manufacturing, healthcare, education, cosmetic, e-commerce, etc. businesses.

No False commitments to clients

The best digital marketing agency in Chandigarh doesn’t rush to get projects to earn fiscal favours. But we work to add value and quality to our brand. So, unlike others, we only make genuine and attainable commitments with our clients. Every SEO and web designing project comes with risks. So, our recommendations are based on best Google practices and white-hat digital marketing techniques. Moreover, we use your money as ours to bring the best return on investment for it.

100% transparency in work

Our core values and commitments come with pure business transparency. So, we always behold the quality and integrity to build trust for long-run business relationships. Our vision is to become the No.1 digital marketing company in Chandigarh. Thus, it is not possible until we are successful in building trust among clients. So, we take our clients in the loop to let them show the progress of their online ad campaigns, results, and improvements.

We don’t fit you in a box

Marketing Gears believes that every business has unique challenges. Thus, we only offer tailored solutions to companies to make the solutions suitable to their needs. Like most companies, we don’t just deliver a common template design to complete the projects. But we initiate different work for a diverse range of solutions. We know it’s time consuming for us but we want to deliver our best to clients for greater business branding.

Your success is our mission @ Marketing Gears

We are on a sole mission and that is the success of our branding strategies. So, reach us and discuss your needs to make planning for your desired project. We listen, understand, plan, create, test, and deliver. So, be ready to take your branding to the next level with us.

February 15, 2022February 20, 2022

New Trends In Digital Marketing 2022.

With every passing year, digital marketing grows more complex. Marketers nowadays must deal with booming social platforms and ever-changing laws, as well as content, automation, and personalization, to name a few, in addition to the fundamentals such as SEO, PPC, branding, and UX.

This is what it came down to in terms of brand-new digital marketing trends in 2022.

1. The idea of a metaverse

The metaverse is a permanent environment in which people work, play, and socialize in the virtual worlds of augmented reality, virtual reality, 3D holographic avatars, and video, rather than a one-time event like gaming. There’s a reason the metaverse has received so much attention recently—and marketers should incorporate it in their 2022 marketing strategy.

2. Non-fungible tokens (NFTs)

Non-fungible tokens are a prominent blockchain component (NFTs). It is non-fungible since it has no equals, which implies it cannot be dealt with for anything of equivalent value. The United States dollar, for example, is fungible. Ten $20 notes can be traded for a $200 banknote.

3. Private data and no data

Marketers still have a year until Google stops utilizing third-party cookies, making 2022 the most important year for data and privacy yet. Many incredibly smart marketers are still unaware that Facebook, Twitter, Instagram, or any other social media network that assists job hunters in writing resumes and cover letters controls your audience.

This involves the deployment of data-gathering tools that prioritize client privacy.

4. Buffering in the supply chain

Even though the 2021 holidays have passed, headlines about supply chain delays and their negative impact on customer experience continue to dominate the news. As a result, proposes that marketing objectives and stock capacity be coordinated, as co-founder of Amazon inventory management tool So stocked.

Brands will also benefit from maintaining a 30-day supply on hand.

5. Straightforward information

While content marketing has long been a mainstay of digital marketing, 2022 will see marketers embrace content simplicity and clarity. Your clients have a plethora of information to choose from on the internet, and yours must stand out in order to get seen in the first place. Maintaining clarity with your stuff does not have to be tough. It must be understandable to the public. Clear content will allow you to reach a larger audience.

6. To build privacy, transparency, and trust.

Consumers are becoming increasingly distrustful of the information they’re being targeted with as a result of the overabundance of digital advertising. As a result, online marketers should plan for greater privacy limits in 2022, which will change how they can track their consumers’ behavior.

Google has stated that third-party cookies would be phased out by 2023. Many marketing departments will have to rethink their strategy as a result of this.

However, data-driven content and marketing are not dead. The conclusion of personalized advertising isn’t even in sight.

To conclude,

A few of these trends may be simpler for your company to adopt than others. In certain circumstances, you may make a mental note of them as broad guidelines to keep an eye on—but recall, the faster you can respond, the better. The present year’s approach should constantly include coming periods!

February 10, 2022February 10, 2022

All you need to know about Modern SEO specialist.

There seem to be three letters you really have to know if you want to work in the digital marketing sector, i.e., SEO.

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process by which common search engines such as Google assess where a website should appear in their search results. Since anything further than the first page receives almost no traffic, SEO is a never-ending, complex battle with enormous rewards for the victor.

What is the role of a Modern SEO specialist?

A Seo expert is responsible for making adjustments to a webpage to make it more attractive to Google and its ever-changing algorithm is proposed.

The main purpose of a modern SEO specialist is to enhance the flow of visitors to a website by raising its overall Google position, rendering it more apparent to customers looking for similar goods or services.

The desired number one position on one of Google’s search engine results pages is the real reward for an SEO practitioner. While the aims of an SEO specialist have remained the same over the last ten years, the real role has changed tremendously. SEO experts today demand an entirely unique set of skills than they did in the past.

It is because Google’s search strategy is continuously evolving. This crucial algorithm is what affects how web pages are displayed. Also because the algorithm is always upgrading and modifying what it searches for, it is the SEO specialist’s responsibility to stay current with the industry and know what is happening and when.

The majority of the important changes that have taken place over the last several years have to do with quality. Google now values quality material more than ever. Google has somehow emphasized what it wants, but it has also defined precisely something it does not want.

What is the role of a modern SEO specialist?

For instance, the capacity to make judgments and resolve issues should be part of an SEO specialist’s job title. When Google makes substantial adjustments, the SEO specialist must not only know what to do but also have the courage to do anything without the assistance of others.

What is the salary of a modern SEO specialist?

There are several different opinions on how much an SEO specialist earns. It all comes down to how much work the particular professional will be undertaking. Some businesses want to distribute the SEO truly needed among a number of different staff. Others want to have a single point of contact for all of their marketing needs.

According to Payscale.com, a Seo expert earns an average of $45,216 per year. Starting pay at various SEO firms, on the other hand, range from $50,300 to $59,100.

Conclusion:

SEO isn’t going away anytime soon. It is not a trend, but instead the advertising company’s progressive potential. As an industry that is in demand and constantly growing, pursuing a career as an SEO specialist is a wise option for your long-term work career.

October 27, 2021February 20, 2022

What Is The Technical SEO Checklist To Rank Higher In Search Engines?

Technical SEO refers to website and server modifications that help search engine spiders browse and index your site more efficiently.

Search engines give websites with specific technical attributes higher attention in their search results.

Below is a checklist of key chores to ensure your technical SEO is up to par. Following these guidelines can assist ensure that your site’s security and structure meet search engine standards and that your site gets rewarded in search results as a result.

Boost The Website’s Speed

The majority of consumers will abandon a website if it takes more than three seconds to load. All of those bouncing users send search engines increasingly negative signals about the quality of your site, making it more difficult for it to be ranked in search results pages.

Slow loading, on the other side, is bad news due to bouncing users. The speed of a website’s pages is also taken into account when ranking it. A slow-loading website should be a top priority in technical SEO.

Locate Existing Errors on the Site

Finding and resolving existing site issues is an easy way to get started. Crawlers may not index your pages effectively or at all as a result of technical issues. In any technical SEO endeavor, fixing these issues is a must. A Technical SEO Audit is a fantastic place to start.

Improve the structure of your website

You should optimize your website framework to do well in technical SEO. Every page on your website should be accessible in three clicks or less from the home page.

With a flat website architecture, you can get to any page in three clicks. Because this architecture is easier to crawl, it improves the user experience and enhances your search rankings. The higher the structure of your website, the lower it will rank in organic searches. As a result, your website’s traffic will suffer.

Remove Duplicate Content

Content that appears on many pages on the same domain or across domains is referred to as duplicate content. It’s not malicious, and it won’t result in a Google penalty, but it still has to be fixed. Because crawlers won’t know which version of a webpage is the original if they don’t know, they won’t know which result to display in SERPs.

When this happens, your site may receive a lower ranking than it deserves, or it may be removed entirely from search results pages.

Use your main keywords in the image alt text

A photograph’s contents are incomprehensible to Google. Rather, it deduces what’s in an image based on information such as the file name and alt text.

In HTML coding, alt text is used to describe the appearance and function of an image on a page.

The best alt text approach is to keep it descriptive and incorporate as many of the important keywords as possible. Make sure you aren’t using too many keywords at once.

Image SEO necessitates more than just providing alt text to photos. Image optimization on your website might help it rank higher in search engines.

Make your company’s website mobile-friendly.

A mobile-friendly website is required for any business, especially for SEO considerations.

Google now examines and indexes your site from a mobile user’s perspective. If you don’t have a mobile-friendly website, your company’s search result rankings will suffer.

If your website isn’t mobile-friendly, you should invest in responsive web design.

Your website will run on a range of devices, including PCs, tablets, and smartphones, thanks to responsive web design. It is also a more efficient and cost-effective alternative.

October 12, 2021October 12, 2021

Why Is My Website Not Ranking? How Can I fix it?

There could be various reasons as to why your website is not ranking. We’ve summarized the most possible reasons below together with what you can do to solve each of them. Keep reading to find out more.

1. There Is No Social Media Activity

If you have a website but don’t use social media, your search engine results could suffer. Another clue that your website isn’t as trustworthy as your competitors is a lack of social media activity. Social media activity, like backlinks, contributes to your total trust factor. To summarize, the more social you are, the better.

2. Missing Keywords

Google is intelligent, but it doesn’t know what your firm is about unless you tell it. The first step in ensuring that your site ranks well is to use the keywords that people are searching for throughout the titles and content of your site.

To correct this, you must first identify the appropriate keywords and then employ them effectively. Using SEO tools is one way to find keywords that are relevant to your business. Google Search Console can also help you figure out how people find your website.

Make sure you link your keywords to the proper pages on your website once you’ve created your keyword list. To aid your SEO efforts, include them in your metadata, header tags, and throughout your web content.

3. Duplicated Content

While having no material is a problem, having the incorrect content is even more dangerous. It’s possible that it’s the reason for your website’s poor Google rankings.

Keyword stuffing is the practice of including too many keywords in page text, and Google actively penalizes sites that do so. Furthermore, copying content from another website even with their permission may result in a duplicate content penalty, which could cause your site to be punished in search results.

4. Your Website Is Still Relatively New

If your site or page is brand new, it can just be a matter of relaxing and returning in a few minutes. Getting your material scanned, indexed, and rated involves a lot of moving pieces. Google’s discovery process might take days, weeks, or even months to complete.

Google will find your website eventually, although it may take a few weeks. Not only that, but if something goes wrong with your website, you won’t hear about it for weeks.

The best thing you can do to address this is to register your website with Google Search Console and submit your sitemap to them.

This will inform Google about the pages you wish to appear in their search results, which will expedite the process. It will also inform you if your website contains any technical flaws.

5. Your Website Is Fantastic, However, There Is Far Too Much Competition

The majority of the time, a page’s failure to rank is due to excessive competition. If you optimize your content for competitive keywords and key phrases, you’ll almost certainly not rank for those terms.

To fix this, long-tail keyword strategies are recommended if you want to rank for highly competitive terms. Before going after competitive keywords, write content that focuses on long-tail keywords and phrases. You will be able to rank for more competitive terms once these long-tail articles start ranking. Such an approach will necessitate long-term effort, but it will be worthwhile in the end.

6. Your Website Isn’t Mobile-Friendly

If you’re wondering why your brand-new website isn’t ranking, this isn’t likely to be the problem. For older sites, though, this can be the main reason. A mobile-friendly site will have a layout and functionality that are simple to use on a phone or tablet.

Unfortunately, an old site that isn’t mobile-friendly will be heavily punished and will have a difficult time appearing in any search. If your website isn’t mobile-friendly, you’ll need to redesign it.

December 30, 2020October 12, 2021

What Are The Local SEO Strategies?

It’s all about efficient communication when it comes to expanding a business and attracting traffic. While conventional SEO can help, local SEO can be even more beneficial, especially for small firms. Making sure that potential clients can locate your services should be a top priority for every organization. Read on for a complete guide on SEO strategies.

1. Create a Google My Business Account To Better Optimize Your Google Listing

This is the most effective method for improving your Google Maps rating and exposure in Google Search local results. To gain access to your Business Profile and make these changes, you’ll need a Google My Business account.

Once you’ve completed the procedures on your Google My Business account dashboard, all of the necessary data will be posted to your Business Profile, which will appear in Google Search local results, the Google Search Knowledge Panel, and Google Maps.

Create A Social Media Profile

On social media, you’ll find a wide range of chances. There are numerous venues on which you can build your online presence. The first step is to select platforms and coordinate a multichannel strategy to ensure that your message is consistent across all channels.

3. Use A Site Audit To Keep Track Of Your Website’s Health

Broken pages, missing title tags, and muddled internal connections can all have a big negative impact on your rankings. Run the Site Audit Tool to get a list of the most common problems and issues that need to be addressed.

Remember to modify the settings and crawl the mobile version of your site to check your mobile stats.

4. Get Positive Reviews From Satisfied Customers Regularly

Getting your clients to leave positive reviews for your business not only improves your Google My Business ranking but also encourages additional local customers to shop with you.

Here are some suggestions for getting customers to write reviews:

•After a sale is completed, request a review in person.

• Send a post-purchase email or text message to customers asking them to leave a review.

• Respond professionally to existing reviews, thanking reviewers, and resolving problems in negative reviews.

4. Engage With Your Customers On The Internet

It’s not easy to manage your brand messaging across many media, especially for small firms. After you’ve created a profile on the social media platforms of your choosing, you’ll want to keep it updated regularly.

Ask your followers for questions and feedback, and hold competitions and giveaways as part of your posting schedule to encourage them to participate with your page.

Keep in mind that the platform may change. Your brand’s values are inextricably linked.

All other platforms your business utilizes like your website must be consistent with your social media communication. So plan and schedule your posts in advance.

6. Make Voice Search A Priority

It’s critical to optimize for how people ask queries while speaking into devices, rather than how they type out their searches, in local SEO.

When it comes to voice searches, your clients utilize more long-tail keywords than they do with ordinary searches. As a result, you’ll need to adjust your content’s SEO to match the more conversational tone of someone speaking.

When optimizing for voice, it’s also important to consider user intent, because these searches are typically conducted when the user needs specific information.

7. Concentrate On Localized Keywords

Use keywords that are relevant to local buyers. To get an indication of the most common search phrases in a certain area, you can use Google’s Keyword Planner to filter keyword searches by geography.

This enables you to construct a list of relevant keywords for your location. Once you have them, include them in your meta text, copy, and URLs. Include regional landmarks and hotspots in your articles as well.