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Social Media Marketing

Social Media Marketing - MarketingGears

In this tech-enabled world, communication has become easier with the evolution of social media applications. These apps have emerged into the business climate for helping companies to soar new heights of success. Social media is becoming a useful supportive tool of online marketing for businesses of all sizes to reach potential audiences. This type of advertising assumes that you already have a web presence. But if you don’t have one, then how your potential clients can find you? Simply put, social media is a powerful branding platform that can help you to discover more people in the form of followers. Platforms like Facebook, Instagram, and LinkedIn, are the magnets to drive sales and leads. In this guide, you will get to know what social media marketing is, its benefits, and how to use it.

What social medial marketing is?

It’s a prevailing form of digital marketing that leverages the power of social media networks. It can help to achieve your marketing goals and branding. But it doesn’t anything that can help you achieve results faster without implementing an effective strategy. So, it only works when you have a good marketing plan to furbish your existing web presence. You can do social media marketing with measurable goals which include:

  • Creating social media profiles and optimizing them
  • Posting consistent images, videos, and content relating to your products and brand
  • Interacting with your audience through comments, likes, and response
  • Engage with a niche audience to build effective branding around your business
  • Bringing more visitors and potential clients to your website using social media profiles

You can even use paid advertising with social media channels to bring your brand to the forefront to target a wider audience reach.

Advantages of social media marketing for businesses

Due to the versatile approach of marketing, social media has become the most preferred mode of internet marketing. Also, it renders free-of-cost advertising services to small and medium-sized businesses. So, take a look at the specific advantages of using this intuitive online marketing platform below.

  • Keep your brand active

No doubt, having an active website for business would enable your customers to seek the information they required prior to buying something. But social media can entice them more to keep your brand active to entice potent buyers. It can turn your business into an active participant in the consumer market. Using SM accounts like Instagram and Facebook, you can build a profile, upload photos, and make interactions with your audience. It brings an approachable persona to make your audience familiarize with your brand and the merchandise you sell.

  • Sure-fire brand awareness

Social media strategies can make your business by delivering it the superb advantage of sure-fire branding. With millions of social media users worldwide, you can promote your brand widely. Thus, it brings awareness among people about your brand, products, and services. Many businesses do use social media to share the latest news, updates about sale clearances, and discount offers to allure potential buyers. So, you can also follow such a path to increase customer engagement for deriving leads and converting them decisively.

  • Suitable for many business types

There is no wonder to admit that social media has embraced the power to advertise all types of businesses online. Therefore, more and more traders, vendors, dealers, and manufacturers are opting for this platform to market their brands resourcefully. Every business brand can interact with a niche audience by posting images, videos, and promotional content on social media platforms. So, regardless of your business type, you can make your brand viral using the power of social media sites like Instagram, Twitter, Pinterest, Facebook, etc. For instance, while running a visa consultancy you can post videos regarding visa updates and laws relating to immigration actively on social media. In our next blog, you will get insight on how to promote the immigration business more effectively using digital marketing.

  • Drive traffic and generate revenue

The ultimate goal of businesses is to increase their revenue generation, right? This is a fact that cannot be denied or underrated for sure. So, for all revenue-generating businesses, social media could prove as a boon if implemented correctly. This is a supportive marketing initiative to your already existing branding to generate supplementary income. As your business ties with more customers, it will grow to generate more revenue. But this would only happen when you drive the right traffic using social media posts. So, posting links within your social media posts can drive more user traffic to your website. This is the place where you can convert visitors into potential buyers.

  • Boosted SEO for businesses

Search engine optimization is a crucial aspect of online business branding. It is a backbone for businesses to appear on the first page of search engine results to fetch more customers and effective branding. However, SEO is executed with professional strategies by experts to rank your web pages high. But you might be surprised to know that social media can also influence your SEO ranking. Yes! There is no need to wonder as social media marketing has a direct impact on SEO results. SEO relies on good-quality backlinks and social media undoubtedly is a good platform to generate quality backlinks. This means it can bring your followers directly to your website to showcase the best content for influencing them to buy.

  • Develop healthy relationships

Businesses no matter big or small always relies on better customer service. So, if you want to come across with greater benefit of social media, do not forget to develop healthy relationships with your customers. This can be done by interacting with customers, improving response time, troubleshooting their problems, and making improvements.

To sum up

In order to escalate your social media branding, you should collaborate with Marketing Gears. It is the leading digital marketing company Chandigarh having ample experience in handling social media accounts for small and large businesses. The team of experts develops effective social media strategies for brands and implements them to build a fortune for businesses. You can get improved results for branding, SEO, and traffic with SMM.

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How to promote immigration business?

How to promote immigration business-MarketingGears

In this digital nomad world, validating an online presence has become crucial for businesses. Immigration agencies and consultancies are firms that are searched online by folks who want to study abroad and migrate to overseas countries. These agencies provide services for immigration to the UK, Australia, Europe, Canada, etc. Though, the number of immigration consultants in Chandigarh are mounting rapidly due to the higher interest of people in migration services. Hence, there is no wonder to state that this niche market has aggravated hostile competition. So, affirming an authentic online presence is vital to stand out in the market. You can get help from an expert digital marketing company Chandigarh to promote your immigration services online. Here in this post, you will get insight into various techniques of digital marketing which can be used to bring fortune to your business.

Website Designing

Having a functional website means a lot to immigration agencies. It would be the online face for your company, services, and contact. But if you don’t have one, how could the intended clients contact you? In this digital era, people often prefer to search every business online before buying any products and services. So, you must have an official website that is designed professionally with themes, colors, and buttons. It must have an eye-catching and simple-to-use design and must have navigational features. The website must have call-to-action tabs so that visitors can take action to consult you. That’s how the fundamental process of online marketing works for immigration businesses.

Content marketing

Your immigration business tends to grow successfully when more and more people know it. So, for this, content marketing is an essential tool to strengthen your brand image and make your services well-recognized. By engaging professionals, you can build quality content for your company, products and services, success stories, and more. This helps you to earn faith among your niche audience. So, your content must be:

Engaging to captivate more and more audience

Valuable and consistent providing information about visa services

Must be written to solve the problems of your prospective clients

People will prefer to read the content regarding your immigration services. It gives them more insight into what purpose you are serving and how you can help people with their overseas migration queries.

SEO for immigration business

SEO or Search Engine Optimization is a useful online marketing function to involve in the process of ranking your website. No doubt, your website works to stimulate brand recognition for your business. But, until you put efforts to rank it on the search engines, it won’t meet the whole purpose. Professional digital marketers will perform various SEO strategies to improve the search engine ranking of your business. They will create content by using keywords to fetch organic traffic to your website. They will analyze the traffic of your website, and use backlinks for more traffic to bring your website online with more visibility and clarity. With a professional SEO approach, users can find your website at the first ranking of search engine result pages.

Creating social media presence

The numbers of social media users are in millions now and they are rising day-by-day. So, you can imagine how could you make an influential impact on your audience by making your brand viral using social media platforms. If you already have a social media account for your immigration agency, you need to be more informed about it. First, you need to know about the audience you are working for before using social media as an advertising tool. For effective use of this platform, getting professional help is the key to success. The experts can invest the right time and effort to turn your social media marketing efforts to yield more customers and revenue. Social media is the best platform for businesses that deal with customers directly. So, using channels like Instagram, Facebook ads, Twitter, etc. you can build a communication connection with your audience.

Posting video content on the website

Immigration businesses rely mostly on the success affirmation regarding study abroad and migration cases. So, until or unless you share your success stories in the form of videos, it won’t create a moment for your achievements. Therefore, professional digital marketers will upload video content for your immigration agency on the website. This enables the visitors to see the success rate of your immigration services. Thus, by viewing the video content, they can make a well-informed decision. Also, research has shown that video content can increase greater chances of buying your products and services.

Using local Google maps

It is essential that your business must have recognition among the audience within the specific geographical limits. Therefore, using local Google my business listing is imperative to make your business promoted online. Local Google listing is another important tool to spread brand awareness among your audience. Also, Google My Business listing can be optimized to rank your business among the top Google map searches. This will help the people of your local area to find an immigration agency for obtaining the required services.

Mobile optimization for your website

Most people use their mobile devices while looking for the services they want. So, when it comes to immigration services, the users must be able to explore your website through their mobile devices. As per experts, half of the internet traffic comes from smartphones. But if your website is not optimized for mobile phones, it would lose huge traffic of visitors. Hence, you won’t be able to get leads for your immigration business and won’t be able to convert them too. So, the experts will make your website responsive to become operative on various devices and screens.

To sum up

Digital marketing is undoubtedly a prominent tool for immigration businesses. So, you should consult with Marketing Gears experts to make your brand viral online. These digital marketers are helping businesses to attain success in the cut-throat business competition. Check impressive marketing ideas for restaurants in the next blog post.    

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How to rank google my business?

How to rank google my business- MarketingGears

In this fierce business competition, even running a local business success could become devastating. You may get rigid competition from your rivals who deal in similar merchandise as you do. So, in order to keep your business on track, there is a crucial need for effective marketing. Listing your business with Google My Business could give you a competitive edge. According to research, 95% of buyers look online for local businesses before purchasing goods and services. Hence, the domain of word-of-mouth is beginning to fade as consumers prefer online information for local businesses. But, only making your business live on Google won’t create worth it. You need to ensure a high ranking for this domain listing to keep your business a step forward. So, look below at what is Google my Business and how to rank it higher.

What does GMB do for local businesses?

Taking your business to Google Maps is the living trend to advertise it efficaciously. Google My Business is an online platform that allows local vendors to appear in Google Maps. This is the free service by Google that enables businesses to engage with their customers. Simply put, GMB is considered as bread and butter for local stores, shops, and showrooms to interact with their preferred audiences. Let’s understand GMB with a simple example. If you own a fruit store in your vicinity then you can list it with GMB for free. While creating your profile, you can enter:

  • Name of business
  • Type of business
  • Contact number
  • Website link if you have one
  • Address and business hours
  • Images of your store

Tips to rank higher on GMB listings

When users type for fruit shop or fruit dealers in the search bar of Google, they will be able to find your location on Google Maps. The listing for your business will be shown on the right side of the search engine results.

Focus on the primary business category

While listing your business on Google, you will be asked to categorize your business into primary and secondary categories. The primary category makes a greater impact than the secondary as it will be displayed on the search engine results. So, by taking the previous example of a fruit store, you can list as a fruit merchant or dealer on GMB. But when your business has sub-categories then it is crucial to choose the service you are most well-reckoned in. For instance, if you own an eatery then classifying it with cuisine specialization makes a better impact on your ad. Instead, you can mention your business in the food and beverages category if you don’t have a specific cuisine preference.

Post quality images for business

There is no wonder to admit that images speak better than words. So, when people will be trying to explore your business in their locality, they would be delivered with preferred search engine results. The images of your business will also be displayed on their screens so that they can take a virtual look at the store they are supposed to visit. Simply put, images fetch good attention from internet users that can make your business recognized among the target audience. This strategy works like social media to make your business visually appealing to the audience. However, it cannot be co-related with social media marketing which can have a greater impact than GMB. You can know about the influence of social media marketing on digital marketing in the next blog. For the time being, just focus on the types of images you should post with GMB.

  • The exterior of your building
  • Interior of your store
  • Logo of your store
  • Your team and images of the primary workstation

Add reviews for your business

Listing your business online without customer reviews could not serve your goal well. Reviews for local businesses are crucial to make a positive impact on internet users. Thus, adding quality reviews to your business would certainly make a positive impact on customers. They can read those reviews about your business to make purchasing decisions. But it is important that your business must have a rating of 4 or more stars to entice customers. Internet users often notice ratings for the products and services offered by businesses. Also, positive reviews of businesses send all kinds of signals to Google. For example, a business with 50 quality reviews will be considered good than a business only with 20 reviews. Apart from this, you should also respond to those reviews to give a personal touch to your consumers. Not only positive reviews will make your business recognized. But negative reviews will also inspire you to improvise your business in a graceful manner.

Create useful content 

Content creation is an ever-demanding strategy to bring higher Google My Business ranking. Although, it is the new feature in GMB and an ultra-modern way to post recent news, offers, deals, and discounts. Also, you can create a blog post for your GMB and post it with an online link. You can consider creating regular content using the right keywords with the help of professional SEO services Chandigarh. Experts can identify your needs to create relevant content using the right keyword placement. This would certainly help your local business ranking to get higher to make your local business marketing effective.

Promote your events consistently

Like content creation for your GMB listing, you should also promote your events regularly. In addition to posting your events on social media and websites, you can also boost GMB with event visibility. For this, you should post images of the promotional events for your store. This would certainly list your business with positive SEO ranking for your local business. This makes you active in the community and will elevate your business recognition in the local region.

To sum up

GMB is one of the lucrative solutions for promoting your business online. Above all marketing tactics, a GMB profile just takes a few minutes, and getting it updated is simple. Marketing Gears is a renowned SEO and digital marketing company to support your GMB listings for successful ventures. 

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Why SEO is important for your business?

Why SEO is important for your business?

Have you ever wondered why SEO has become an important segment of online business branding? Nowadays, the internet has become a major platform where millions of searches are performed every day. More and more internet users seek products and services online which results in enormous traffic of websites. But in such a troop of websites, have you ever discovered your website? If not, then how could you target your audience to reach you to buy what they seek? Search engine optimization does exactly that for businesses to bring them into the spotlight. Ask SEO experts in Chandigarh how they can help your website to come in search engine results with SEO.

Understand what search engine optimization is

SEO is a holistic and powerful approach to optimizing websites with content, structure, and overall performance. It poses a set of techniques such as:

  • Keyword research and implementing
  • On-site and off-site optimization
  • Link building
  • Technical SEO

A blend of these techniques works to make websites visually stable in search engines. Thus, businesses engage in SEO and get noticed in the web searches which brings them quality leads, traffic, and conversions. As an example, when you have strong SEO strategies to follow, your website will appear in the first search engine page results on the major search engine Google. Thus, when people search for specific products online, your website appears to them which brings them to your online or physical store. You can consult with the best SEO company in Chandigarh like Marketing Gears for improving website visibility.

Importance of SEO for your business

SEO or search engine optimization is an important element of digital marketing. It can help your website to attain higher visibility in search queries by deriving organic traffic. Thus, you can earn ranking for your website without paying for it through paid ads. However, the organic ranking of your website in search engines solely depends on the content, website speed optimization, and performance. Henceforth, you need to get it done correctly with the help of experts. They have the right insights for implementing useful SEO strategies to work for your website expectedly. With the right SEO, you can influence Google to deliver your content to the target audience through high website ranking. If you still have brain fog about the usefulness of SEO, let’s delve into how it can benefit your business.

  • Brings a good source of organic traffic

Organic search is the highest source of traffic that can come to your website with SEO. The large number of online queries related to your business brings higher numbers of clicks to your website. These numbers could be significantly greater than paid ad clicks and social media. Collaborating with a professional digital marketing company in Chandigarh for SEO helps you to make a correlation between high rankings and the click-through rate of your website. This means the more your website appears in search engine pages, the greater it will be clicked by the internet users.

  • SEO brings brand credibility

Brand credibility is a must for your business to survive in the fierce competition. Thus, SEO can make your brand trusted by appearing in the search engine results. It appears as a reliable source of information for the visitors. Consequently, the trust of your brand will improve which could result in huge traffic, quality leads, and conversions. Also, it will boost your brand awareness which again comes as a result of potential sales leads.

  • Gives your business a competitive edge

SEO can even give an edge to your small business with local search engine optimization. You can surpass the competition among the businesses in your similar domain. However, you need to have a good website for small businesses to bring SEO results. In the next post, you can know why a website is crucial to your small venture.

To sum up

As you can see SEO really works and is crucial to your business. So, you should consult with the best SEO company in Chandigarh to take the necessary action for top search engine results. By implementing top strategies, SEO experts help your business harness the power of substantial online branding. 

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Why website is important for small business?

Why website is important for small business MarketingGears

In this digital era where the internet is influencing everyone to shop online, small businesses should have websites. But surprisingly, only 37 percent of small businesses in India have websites. The rest of the businesses are just failing to reach around 52% of potential customers. So, if you own a small-sized business but still do not have a website, you are one among those lagging behind. It is a fact that most people search for products and services online prior to visiting stores and shops in person. So, one cannot locate your small outlet when it does not appear in those searches. Web designing company in Chandigarh can develop a good website for your small business to bring it online. Oversee the reasons why you should possess one for your business.

For building a web presence

The number of internet users and online buyers is mounting rapidly. Mobile technology has made it easier for everyone to search for information and shop on e-commerce websites. But, if your business doesn’t have a web presence, you cannot get this ability to generate income. So, having a website would give an online face to your business. When people search for your niche products, they can witness your website to make well-informed purchasing decisions. Simply put, a website can help you fetch huge traffic of potential customers to generate income via sale leads. Crafting it from the best website designing company in Chandigarh leverages you the advantages of:

  • Improve search engine rankings
  • Distribute relevant information
  • Have 24×7 open web store

For building a business-customer relationship

Unless you have a platform to share your story, your target customers won’t be able to know you. Consequently, you won’t get clients for selling your stuff. So, having a website is crucial if you want to expand your network beyond the local territories. When your website appears in the search engines, your audience tends to know you insight fully. Therefore, you should also catch up with SEO experts in Chandigarh to optimize your website. In addition to this, social media can also help in propelling your business online. The SEO specialists can link your website to different social media platforms to get enormous traffic of visitors in no time.

Get valuable insights on how social media marketing can leverage your website for a gigantic brand presence in next blog.

For generating sales and revenue

It is needless to state that a website can act as an active tool for generating sales. If you want to increase the footfall of customers in your physical store, a website can serve the purpose well. It can act as a local search mechanism for you by enabling online searchers to locate your store. Also, if you want to sell your merchandise online, the website can help your e-commerce store to get potential buyers. You can use the website to show your products with the help of infographics, content, and visuals. Also, you can add call-to-action tabs to your website to influence visitors to take action. Moreover, you can run business promotional campaigns, and update discount coupons, and packages on the website.

For building brand authority

It is crucial to build brand authority if you want to surpass the competition. With a good website, you can craft a professional image of your brand even prior to launching your business. The website gives insights to the visitors and viewers by giving them clarity about what type of products you are offering. Thus, by implementing website optimization techniques with an SEO company in Chandigarh, you can build brand identity significantly. As a result, you will be able to stay one step ahead of your competitors.

To sum up

If you want to build a great website for your small business, contact Marketing Gears. We are the best website designing company in Chandigarh having years of expertise in crafting designs that convert. You can get a professionally designed, fully functional, and fast-loading website jam-packed with engaging content. Thus, having one can help your small business to reach a bigger level of success with effective online branding.

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Marketing ideas for restaurants

Marketing ideas for restaurants- MarketingGears

There is no wonder to say that food restaurants are an integral part of the growing hospitality industry. These are the places that serve people with incredible dishes to eat and drink. Although, these places are well-known to food aficionados who prefer to dine out often. But it is still important for restaurant owners to leverage the advantage of online marketing platforms to make their brands stand out in the competition. So, being the proud owner of a retail food chain or solo eatery, you should get your business at the forefront using a solid digital marketing approach. In addition to social media, email, and word-of-mouth marketing, you should also think about the SEO of your business. Here in this post, you will seek a few growth-driven marketing ideas for restaurants.

Optimizing local SEO

This idea could be worth a solution for your business as it works with NAP optimization. NAP stands for name, address, and phone number which is an integral segment of local SEO. Imagine you are good at what you served, but if a foodie finds it difficult where you are situated, it won’t serve the purpose. So, local SEO with Google My Business is necessary to make your location clear to the people. They can search your eatery within a specific region to reach for tasting their favourite food. You can get help from a professional SEO company in Chandigarh to optimize local searches for your restaurant. Experts can initiate SEO tools to make your business viral online. Thus, when the customers type to find “local restaurants near me”, your business will bounce on their search pages. In the next post, read about the best SEO tools to be implemented for effective online marketing.

Engage with your audience

Keeping engaging with your audience is the key to sustaining in this competitive era. Regardless of the taste, quality, and ambience of your restaurant, you need to interact with your audience to bring business. People really become choosy when it comes to eating food. So, they could start exploring new food-eating options when you don’t engage with them telling them about new offers, food varieties, and prices. The best way to stay engaged with them is through social media marketing. So, you can post images and videos of your food items on social media channels and invite followers to leave reviews and comments. This will enable new visitors to check vital information about your food online. Thus, with exciting offers and good reviews, you can entice new customers to visit your eatery.

Responsive restaurant website

It is an irrefutable fact that a functional website can bring more professionalism to your branding. In this digital nomad world, people often recognize businesses that have maintained their official web pages. So, as an owner of a restaurant, you must have one to provide your potent customers with desired information and facilities. They can visit your website to check the online food menu sorted with special dining facilities, food categories, beverages, and desserts. Also, they can book an order online to get doorstep food delivery if they do. The website can also help them in reserving a table for the fine dining experience. With the tech support of professional designers, you can build a responsive website that can run seamlessly on various platforms such as desktops, tabs, and mobiles.

Posting food images

This is one of the influential ways to catch the attention of your social media followers. You can click appetizing photos of your food and post them on Facebook and Instagram. It is good to post images for some of your signature meals, beverages, and appetizers. These pictures can also be posted on the website of your restaurant. So, when people visit the website, they can take a look at what you are serving. Using this technique can optimize the social media marketing of your business to fascinate more food lovers.

Prefer E-mail marketing

If you are not living in the world of antiquity, you must know the influential power of email marketing. This is a low-cost marketing form and can derive effective outcomes for your business. You can send emails to your existing and new customers regarding food services, campaigns, and drives. This form of marketing will not only keep your customers up-to-date with current promotions but also act as a great branding strategy. Email marketing specialists can craft appealing content for your customers. They can also give a personal touch to the matter of email marketing campaigns. Also, you can use this strategy to nurture leads for your restaurant and boost sales.

Run loyalty programs

It is always better to give weightage to your existing clients by running loyalty programs. Customers tend to visit your place again and again when you keep them enticed with new offers on food orders. Suppose you can give offers like buy one get one free. You can also run campaigns such as discount coupons to be issued for specific food orders. Also, you can give special offers on the food menu with advance booking for the table. All these campaigns can do wonders for your restaurant business.

Content marketing for the restaurant

Content marketing is a powerful tool to optimize SEO for the website of your restaurant business. This strategy can keep your customers engaged with the latest updates, newsletters, and food blogs. Engage with experts to craft compelling and informative content for your restaurant’s website. By using this strategy, you can fetch the interest of customers to visit your website. Thus, the aim of content marketing is centred on bringing new customers into your eatery and earning more revenue. You can write food blogs, and articles, and provide information to visitors regarding specific food recipes you are following.

To summing up

Executing the above techniques for a successful food endeavour will definitely bring positive returns. You can consult with Marketing Gears to promote your restaurant with effective digital branding. We are a team of expert designers, SEO, graphic, and content creators. You can get the best-in-class service for result-oriented restaurant marketing. 

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